Sell your own advertising space is one of the most lucrative monetization methods. First of all, because it allows you to cut the middleman commissions and to determine its tariff. The most popular banner formats on the network are 728 × 90 leaders, 120 × 600, 300 × 250 pixels and 125 × 125 button.
Reduction of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you have to spend time on the management of sales, banners and the payments.
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